WHY Need of Search engine rankings and search engines positioning?
Search engine rankings and marketing now become the significant need for every online business, product, and services. Many online businesses are not successful because they are not optimized well for the search engines positioning. Using paid advertisement such as Google Adwords still need SEO skills to write optimized ads. Search engine optimizer/practitioner emphasis not only website structure, content, design, and code but also take massive attention on building external links on regular basis. The goal of search engines is to provide quality content, fast search results and advanced easy advertisement opportunities to people searching on the internet. The more times search results lead to the desired content, the more likely a user use that search engine again. Generally, a well-optimized website must be user-friendly, well-structured and displayed on the first page for its main keywords. With these entire characteristics website get more traffic which ultimate increase the ROI.
Search engine rankings and search engines positioning depend a lot upon the website development factors because if the website is not developed well enough according to search engine guidelines cannot be optimized well for search engines. Today the invention of content management system (CMS) took a big part of web development as now almost every online business and corporate website based on the content management system. Web2.0 is a second generation standard platform for designing and developing. Web applications make easy communication, interoperability, share information, user-centric collaboration and integration on the World Wide Web. Most of the social networking and highly web traffic websites are based on Web2.0.
Search engines ranking and search engines positioning are designed for people to seek information and search on the internet. The search engine provides a wide range of applications and tools for various purposes like an advertisement, search engine optimization and informational. Every crawling search engine has three parts. These are a crawler, indexer, and a search interface. It is important to study how a crawling search engine works and what are the main indexing techniques used by major search engines like Google, Yahoo, and Bing. There are various techniques and tools to optimize a website in search engine rankings and search engines positioning. It is essential to find which SEO techniques and tools are critical for every SEO campaign and which standards and guidelines should be followed while developing a CMS based website. There is a distinct range of CMS tools available on internet open source market. From these, Drupal, Joomla, and WordPress are leading shareholders.
It is better to make a brief SEO strategy, work accordingly and in sequence, timely and goal driven. It is also important to keep update yourself about the latest ranking strategy and updates of search engine rankings and search engines positioning. Affecting SEO strategy requires iterative testing in order to refine it. Like advertising, SEO needs long term dedication in order to see best-desired results. There are four general steps to a refined SEO effort.
In the first step, you make a specific SEO strategy which is the part of SEO planning process. In the second step you execute the essential steps which are predefined in strategy. Then you analyze the SEO process and finally, you get in optimization process and see the results. SEO strategy is not unique to all types of websites, for different kind of websites the SEO strategy will be different and also the time frame of the SEO campaign to show the desired results. SEO strategy is further divided into its phases with respect to SEO components. All of these strategies can be rolled up to the single artifact which is SEO plan. These can be a content strategy, link building Strategy, search engine marketing strategy, social media strategy, search engine targeting strategy, technical strategy etc.
SEO Goal and Target Audience
After making a brief SEO strategy it is time to define the goal and your target audience. The main goal of SEO campaign is to get website high up in the search results for its target keywords. In this process, you define your target audience, what clients want to sell or promote, which sort of visitors will be a target, which area or country and time frame to complete it. It is very important to measure your goal and efforts and what outcomes are in resulting of your SEO efforts. While web traffic measurement relates to the optimization effectiveness measures, goal means more to the business effects of SEO. Goal measurement is essential because it is completely possible to increase traffic while hurting your business. (Tonkin, 2010) It depends upon the product or services you are offering. For example, a restaurant in Rome, Italy business has the first goal to get search engine rankings and search engines positioning are and to get customers from Rome, the Italy area. The basic ingredients of search engine optimization are:
- Quality content
- Relevant keywords
- Strong metalanguage properties,
- Internal links throughout the site,
- External links (backlinks) to the site.
Domain Name & Hosting
To start an online business the first thing you do is to register a domain name. After knowing your target area and target keywords try to register the domain name which includes your primary keyword. For example, if your business sells laptops then the domain name with keywords laptop (e-g buylaptops.com) will be a good domain name. Choosing web host is also an important issue because while editing your website for SEO requirements, web host should offer htaccess1 file modification, SEO add-ons (SEO plugins integration) and facility to buy a dedicated IP for your domain name to search engine rankings and search engines positioning.