Relevant backlinks are important, but quality and number of backlinks are not the only search engines factors are using to determine if a website is relevant to a user’s searched keyword phrase. There are a ton more we will skip those factors that are already frequently talked about on the Internet. (You can find here) In my experience, we have determined 5 top important factors: If these 5 factors search engine come into place altogether, you will see improved ranking sooner than you expected. We guarantee it.). Let us now go through one by one:
1) Relevant backlinks
As discussed by almost every search engine experts, backlinks relevancy is one most important factor. However, 99% did it the wrong way. Most of them chose the wrong keywords to start with, and search engines could not determine if your site is the most relevant to show in the search results by the backlinks alone. Many marketers are still wondering why they didn’t rank in the top 10 despite they have built tons of high PR backlinks, or despite they have built highly relevant content-driven backlinks. The reason is that you need the other 4 important factors to be in place at the same time. We will show you how you should do it and 100% automate it. 😉 Keep on reading.
2) The popularity of a site on search engines determined by click-through and time spent on a site.
Search engines will re-position the sites’ rankings that appear in their search results for a given search phrase determined by the popularity of visits and time spent. If on a given search results site A rank 5 in position gets more clicks than site B rank 3 in position for a period of time, a site A will move up above site B over time. The key is to write the compelling title in your website title tag to improve click-through rate. CTR. First of all, you must get your site on top 10 of search results before the search engine can start tracking this.
3) Social Mentions
The popularity of a site is further determined by the frequency of mentions in social platforms. Platforms like Facebook, twitter, Google+, discussion forums, bookmarking sites, Pinterest. Search engines determine relevancy and popularity through the frequency of mentions and number of mentions of a site’s URL, brand, and even images of products shared across these platforms. If a product or site is frequently shared till recent time, it will be seen as a fresh content to show in search results. The key is to create engaging content for people to keep sharing and keep people coming back to your site to read the content.
4) News mentions
Because news sites are seen as authorities to search engines, information shared across news sites are often determined as reliable and accurate information. Not only are news press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating an excellent opportunity to attract incoming links.
5) Activeness of a site
Most search engines will favor websites that are active vs a dormant site. The daily fresh content of a site gives the good indication of activeness. Consistent interactions and activities on a site will give search engines an indication of a site’s activeness as well. Such interactions include a forum discussion (tracked by date posted), customer support email exchanges, having an autoresponder on your site will help increase your site’s activeness score as consistent email exchanges can be tracked by the email service provider. (Google tracks via Gmail, Yahoo tracks via Yahoo mail, Bing via MSN, AOL via AOLmail) .